Olympic Channel celebrates four-year anniversary with record growth.

From providing content surrounding the Winter Youth Olympic Games (YOG) Lausanne 2020 and creating localised coverage ahead of the Olympic Games Tokyo 2020 to launching worldwide digital campaigns that engage fans at home during the COVID-19 pandemic, the fourth year of operation proved to be ground-breaking for the International Olympic Committee’s Olympic Channel.

IFMA Athletes were honoured to be featured by the Olympic Channel last year at the Asian Muaythai Championships 2019 in Abu Dhabi, UAE. It was a groundbreaking experience for the entire Asian Muaythai, and a moment of pride for friends and families to see their athletes aired live alongside the Olympic sports.

On social media, the Olympic Channel community has grown to more than 10.4 million, with 74.9% of those engaging with content on social media under the age of 35. 

In addition to the IOC’s owned and operated digital platforms, the Olympic Channel has established a new distribution outlet for its 95 federation partners, and has streamed more than 5,400 live events, adding to organisers’ media distribution rights and ensuring global coverage of their events. Partners include International Sports Federations (IFs), National Olympic Committees (NOCs), IOC-Recognised Federations and organisations, and multi-sport event organisers.

The Olympic Channel has truly become a platform for multisports live events and IFMA is proud to be one of the sports featured on the olympicchannel.com