Play True Day 2024 has finally arrived, and the World Anti-Doping Agency (WADA) is excited for the entire global anti-doping community to join in on our social media campaign dedicated to raising awareness of the importance of clean sport.
WADA President Witold Bańka said: “WADA is proud this year to be celebrating its 25th anniversary. Born out of an urgency to tackle the doping problem in sport, the Agency’s creation in 1999 activated the global collaborative movement for doping-free sport. Since then, athletes worldwide have benefited from the commitment of the global anti-doping community – past and present. Development of the global anti-doping system has been and will always be a true team effort. We have come a long way together and we must go further in raising the game for athletes worldwide, so please join us this Play True Day in celebrating 25 years as One Play True Team!”
We invite athletes, National and Regional Anti-Doping Organizations, Sports Federations, Governments, Major Event Organizers and other anti-doping stakeholders from around the world to pledge your support and join WADA in building the world’s biggest team playing for clean sport; #OnePlayTrueTeam.
How to participate
The campaign is designed to include everyone that contributes to clean sport. Your #OnePlayTrueTeam can be made up of anybody that supports you and inspires you to Play True, from your sports team to your entourage to your friends to your colleagues. Today, 19 April, share photos and videos of your #OnePlayTrueTeam using the following branded visuals, all of which can be found in our Play True Day Assets:
- Branded frames that can be layered onto photo or video messages;
- #OnePlayTrueTeam crests that can be either printed or used digitally for various social media platforms;
- Profile picture filters for individuals that can be overlayed on an individual’s social media profile to show they are part of the #OnePlayTrueTeam;
- Profile icons for organizations’ social media that can replace the profile picture for the day to show they are part of the #OnePlayTrueTeam; and
- Various GIFs that are available to be added to Instagram Stories. These can be found by searching for ‘WADA’ or ‘Play True’ in GIF Stickers.
Participants are also encouraged to:
- Innovate by creating personalized #OnePlayTrueTeam visuals based on their specific country, language and/or sport;
- Use hashtags #OnePlayTrueTeam, #PlayTrue, and #PlayTrueDay in the lead-up to and on the day to extend the reach and impact of the campaign on social media; and
- Follow the campaign in real time via our dedicated Play True Day social media wall on WADA’s website.
To facilitate your involvement, we created a comprehensive toolkit that will guide you through the different elements of this year’s Play True Day campaign. You can download the Play True Day Toolkit here.
More about Play True Day
The inspiration for Play True Day stems from a WADA-hosted Education Conference in 2013, which was attended by 17 South American countries. What started as a small South American initiative has grown into a huge global campaign, achieving a potential social media reach(1) of 161 million worldwide and nearly 160,000 social media engagements(2) in 2023.
(1) The potential audience for a single mention or a group of mentions
(2) Total likes, retweets and comments and such interactions on a social media post
Article taken from: WADA Website
