IFMA is proud to present the new logo design that will represent the Sport Is Your Gang initiative. The new design depicts a fist and a glove doing a “fist bump”, a modern-day hand shake if you will for today’s youth.
“We thought it was time for a change as the old logo seemed out dated and not so appealing to youth. The design brief for the new logo was something that had a tougher look but showed solidarity, and I think this accomplished that well” said IFMA Sport Director Charissa Tynan.
The Sport Is Your Gang (SIYG) initiative was launched after an M.O.U. was signed between the International Federation of Muaythai Amateur (IFMA) and L’Organisation Pour La Paix par le Sport (“Peace and Sport” Organisation, P&S) in 2011. Giving back to communities is a central part of Muaythai’s values, and SIYG provides an important platform for increasing social benefits in communities around the world.
The initiative draws on existing Muaythai social projects practised by IFMA’s member National Federations (NFs) as well as new projects which have originated directly as a result of SIYG. Part of the idea behind SIYG was to create an umbrella grouping under which to classify the diverse array of social initiatives in which IFMA’s members are involved, for three key reasons:
– As a means of providing a structure and guidelines to NFs running social projects
– Creating a single, united message
– Encouraging and requiring social responsibility programs from all NFs
If you want to learn more about the project and the initiatives driven by various IFMA member NFs, please click here.
