Signifying a “new chapter in its history”, the cheerful and energetic new logo has been launched by the Global Association of International Sports Federations (GAISF) previously known as SportAccord.
The logo, compiled by Barcelona-based designer José Miguel Tortajada Aguilar, is seeking to have a “powerful impact” and to “instantly identify the organisation”.
Its most distinguishing feature is a slanted letter “G” to represent a “global” nature.
“In a world of instant communication there’s more truth than ever in the saying that ‘you never get a second chance to make a first impression’ and I think this really hits the mark,” said GAISF President Patrick Baumann.
“The new brand identity represents the beginning of a new era for GAISF but it is important to remember that the changes in our organisation go beyond the visual to the very heart of our mission.
“I believe GAISF today has a clear sense of purpose and is structured, organised and resourced in a way that makes it even more effective as a service provider to members at a time of great change in the world of sport and beyond.”
The new logo was commissioned following the decision of members at the General Assembly in Aarhus in April to change the name of the organisation from SportAccord to GAISF.
The GAISF Council, which is made up of the five umbrella bodies namely AIOWF, ASOIF, AIMS and Associate Members is headed by Patrick Baumann, IOC Member. ASOIF is also represented by Nenad Lalovic, IOC Member and Marisol Casado, IOC Member. Meanwhile AIOWF is represented by Gian Franco Kasper, IOC Executive Board Member and Kate Caithness; while ARISF is represented by Raffaele Chiulli and Ricardo Fraccari. AIMS is represented by our own Stephan Fox while the Associate Members are represented by IWGA President Jose Perurena, IOC Member. The two Vice Presidents are Mr. Chiulli and Mr. Fox.